Exclusive: Allyson Felix Launches Her Own Shoe Company Two Years After Breaking Up With Nike
After leaving Nike in a high-profile breakup in 2019, American track star Allyson Felix—the country's most decorated female track and field Olympian—couldn't reach a sponsorship deal with any other footwear brands. So when the pandemic delayed Felix's quest to make a fifth Olympic team last spring, she did something nearly unheard of in the sports business: Felix decided to build a shoe company of her own.
