Ep 110: Makeup Gives You Superpowers

Ukonwa Ojo, CoverGirl's SVP of marketing, explains why the company dropped its "Easy, Breezy, Beautiful" tagline, stresses the importance of inclusivity in the beauty world, and predicts where the industry is going next. Before that: how women with food allergies should shop for beauty, the Fenty effect in makeup, and reef-safe sunscreens.

 

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