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You’ll likely already be familiar with beauty and tech entrepreneur Sharmadean Reid, who made her name within the beauty industry through WAH, the nail salon and beauty brand that kicked off the nail art trend globally, and went on to shape beauty and girl culture around the world. A serial entrepreneur, Sharmadean has now turned her hand to the tech world with Beautystack, and on this episode she shares what she’s learned about building culturally influential brands and businesses over the years, touching on everything from social media strategy and trend forecasting, to raising investment and managing your company finances. Follow Sharmadean (@sharmadeanreid) and Beautystack (@beautystack).   For more career-related ideas and advice, join the Women Who community by signing up at www.womenwho.co, or follow @oteghauwagba and @womenwho on Instagram and Twitter.