#62 - The Challenger Sale: Taking Control Of The Customer Conversation
This week Cut The Crap Podcast features the book, 'The Challenger Sale: Taking Control Of The Customer Conversation' by Matthew Dixon and Brent Adamson. What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat. See acast.com/privacy for privacy and opt-out information.
