Communication — The Path to Payoff with guest Oren Klaff
Picking up our previous conversation on "pitching projects," Oren practices what he preaches — diving right into describing "a path to payoff" to follow when running team meetings or presenting a solution to stakeholders. About our Guest: Oren Klaff is author of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal and an investment banker who has raised more than $1 billion for entrepreneurs. For an easy way to stay up-to-date on Projectified with PMI, follow the podcast at: iTunes, Stitcher, Google Play, or Pmi.org/podcast. Key Takeaways: [02:46] Describe problems in ways that solutions are valued [10:57] Establish why meeting is important and worth the time [12:35] Build a narrative arc about what's new or changing [18:54] 'Unpack' the solution with facts then 'sell' benefits with emotion [21:30] Only present for as long as you can be compelling [23:13] Remember and believe that YOU are the value Links: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal,by Oren Klaff PitchAnything.com
