TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.
don't worry if you don't have an account with us, we'll create one
[{"meta":{"author":"Ad Age Marketer's Brief","authorlink":""},"src":"https:\/\/traffic.libsyn.com\/secure\/marketersbrief\/20200129-MarketBrief-TrueCar.mp3?dest-id=1162928","thumb":{"src":"https:\/\/lystnimg.b-cdn.net\/podcastsnw-202310\/3181db-d263-7d32-834082_800.jpg"},"title":"TrueCar gets a facelift","link":"javascript:;","id":"item-302166"}]
