Charlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.
don't worry if you don't have an account with us, we'll create one
[{"meta":{"author":"Ad Age Marketer's Brief","authorlink":""},"src":"https:\/\/traffic.libsyn.com\/secure\/marketersbrief\/20190604-MarketBrief.mp3?dest-id=1162928","thumb":{"src":"https:\/\/lystnimg.b-cdn.net\/podcastsnw-202310\/3181db-d263-7d32-834082_800.jpg"},"title":"Why Twitch is a treat for brands like Hershey","link":"javascript:;","id":"item-302198"}]
