The Halo Effect: TV Drives Digital

Effectv & TVSquared recently teamed up to analyze TV’s impact on digital during COVID-19 with a report titled “The Halo Effect: TV Drives Digital”. In this week’s TV Talk episode, Jo is joined by James Rothwell (VP, Global Agency, Brand & Industry Relations at Comcast Advertising) and Melissa Hutter (Senior Director, Measurement Strategy at Effectv) to dive into the report and dissect some of the key findings. 

2356 232

Suggested Podcasts

Utkarsh Classes Jodhpur

Spotify Studios

Adam Mamawala & Mike Schubert

Bridgetown Church

BG Podcast Network

Nathan Fox and Ben Olson

Scary Fun

Jignasha patel