Selling to Gen-X, Part One
As millions of Baby Boomer decision makers retire, the new guard of decision makers is rising. Gen-Xers are people born between 1965 and 1981. Now in their forties and fifties, this generation is the most skeptical generation ever and they have had access to the internet for most of their adult life.
Discover what this means to you as a sales rep and how you can capitalize on this trend as Larry Levine and Darrell Amy discuss this topic.
