Host a Virtual Chat or Hang Out - Marketing Your Spa During COVID-19 Series
This is Episode Five of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.
When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀
Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area.
In this fifth installment of this mini training series, you’ll learn:
- Why virtual chats make for a valuable way to connect with your audience and clientele
- How to choose where to host your virtual chat and the benefits of Zoom vs. Facebook Live
- How to craft a topic around your chat to give the event focus and provide a place for you to demonstrate your expertise
- Ways to repurpose your virtual chat videos and why it's critical to look at this as an opportunity for connection rather than immediate sales
Resources mentioned in this episode:
- Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing
- Use a video conferencing tool like Zoom to host your virtual hang out
Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.
