115 | Instagram Changes & Your Business

"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio

If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri definitely followed suit with his Instagram announcement on Twitter. Here's are the facts: Instagram isn't JUST a photo-sharing platform anymore. It is many things and as the platform focuses on these four key areas - Creators, Video, Shopping, and Messaging - we will be seeing continuous shifts in how small businesses use the platform in order to reach, nurture, maintain and persuade their communities to take action. In this episode, I cover what this may look like for you moving forward.

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