Snapshot #74: Digital Marketing Trends for 2018
We talk to Brian Hopper, a broker with Sotheby's International Realty in Kirkland, WA, about digital marketing trends in 2018 and how to incorporate them into real estate agents' marketing plans. Trends discussed:
- authentic video
- VR "house rooms"
- storytelling and how to come up with topics
- building relationships with media and influencers
- how to create content while 'going about your day'
- enhanced listing photos
- social media marketing
Links mentioned:
