Is it a Strategy or a Tactic?
If I had a dollar for everytime that topic came up - Strategy or Tactic -I'd be a rich man.
In this episode of the 2X Podcast, Bill emphasizes the power of a good sales tactic, regardless of your strategy. He also suggests that people look down at tactics, preferring to sound high-minded by babbling on about strategy.
Nothing happens in sales until you have a tactic that is delivered properly.
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