Pre-Selling Packages and Treatments - Marketing Your Spa During COVID-19 Series
This is Episode Three of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.
When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀
Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area.
In this third installment of this mini training series, you’ll learn:
- Why pre-selling packages and treatments can be an effective way to generate revenue and get cash flowing now and in the future
- How pre-selling bundles can be an alternative to gift card promotions and a good option for those who want “membership-style” recurring revenue without the commitment
- How to think about structuring a bundled offer and who to focus your efforts on first
- Important considerations around discounting, adding value, and not throwing out too many offers at once
Resources mentioned in this episode:
- Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing
- Check out Loom for easy screen recording
Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.