EP38: The 4-Step Podcast Launch Strategy
In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode!
Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47.
IN THIS EPISODE YOU’LL LEARN:
- The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (
- How to keep and grow your rankings after the initial eight weeks (
- The power of using “Breadcrumbs”, references and miniseries podcasts.
- How to set up pillar episodes for your podcast (
- How to create a diversified distribution schedule that will avoid download peaks and valleys, while delivering the consistency iTunes wants.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
LeadPages – Podcast Landing Page Template
Molly’s Traffic & Conversion Summit 2016 slides
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