lystn

This is Episode One of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing. All 10 ideas are outlined together in a free ebook you can download by clicking here.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⁠⠀
⁠⠀
Continue to connect, continue to market, and continue to be a leader in your space and community, and I promise only good things can come from it and you won’t regret the time or energy spent. ⁠⠀

This first mini training in the series covers:

• Why it's critical to have an e-commerce store any time your doors are closed (not just during a pandemic)
• Key steps to take to get your e-commerce store up and running including my top platform recommendations
• How to promote the launch of your ecommerce store by utilizing "event marketing" to create talk-able and shareable moments
• Additional tips on crafting product descriptions to convert, and how to sell ecommerce items without the overhead of inventory and fulfillment 

Resources mentioned in this episode:

• Shopify 
• Shopify 6-Part Video Set Up Series by Daniela Woerner of AddoAesthetics 
• Squarespace E-Commerce Video Tutorial 
• Circadia's Staycation Kit
• Get dropshipping with Herbal Skin Solutions 

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.