The Power of Persuasion: How to Use Scarcity and Urgency to Sell More
Scarcity and urgency are powerful persuasion triggers, but are they ethical?
We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.
How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.
Listen to this Episode:
We discussed:
-
- Why scarcity and urgency are powerful persuasion techniques
