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This week I’m talking to Conner Keppel about how long-term marketing can help you generate more profits than short-term marketing. Conner is the Head of Marketing for Phorest, salon software that helps salons grow their businesses. On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources. Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.

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