Overcoming Challenges of Running Google Ads to Amazon Listings
Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.
We’ll see you in The PPC Den!
???? Highlights
- 0:00 Michigan mitten
- 03:54 Benefits of sending Google Ads to Amazon Listing
- 8:18 Three Challenges of sending Google Ads to Amazon
- 18:27 Nine Step Recommended Google Ads to Amazon Process
- 35:45 Behind the scenes
If you like what you hear, leave us a video review! We might share it on the show.
???? Resources & Links
- Where to find Bobby, Search Scientists
- How to Send Google Ads Traffic to Your Amazon Listing
- Learn More About Our Google Ads to Amazon Service
- Brand Referral Bonus
- A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte)
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- Look through all our show notes
- Book a call to discuss Amazon PPC strategy
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Bobby Pulte
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
