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We are joined this week by Nicholas Brooks, a local entrepreneur dedicated to Sustainability. As a passionate cyclist, him and his friend Stewart Howison started riding regularly in Al Qudra, later founding Cycle Safe Dubai. Along the way they were approached on the road by Sheikh Mohammed bin Rashid Al Maktoum to discuss the creation of the now famous Al Qudra Cycle Track. In 2018, together with another long-term friend and previous business partner, Nicholas started Zaeto, developing a product for the GCC with a core focus on the environment, alongside cost effectiveness for businesses: “While Zaeto can be generalized as a lubricants and grease company, it is so much more than that. We are impacting the environment positively, reducing harmful emissions by 40 per cent, while increasing fuel economy and lubricating parts better and more efficiently. This results in improvements in sustainability.”