Validation and the Psychology of Building Great Products with Nir Eyal
In today’s episode, we’re talking to Nir Eyal, the bestselling author of Hooked: How to Build Habit-Forming Products. Nir holds an MBA from the Stanford Graduate School of Business where he’s also been a guest lecturer—Nir is a behavior investigator, angel investor, and entrepreneur who’s worked with companies like Eventbrite and ProductHunt. Nir’s started two tech companies himself, one of which was a gaming company that got acquired. On top of all this, Nir somehow finds time to sit down and write about psychology, technology, and business on his blog—nirandfar.com (and that’s spelled n-i-r-andfar.com).
