Raising $1 Million Over Lunch and Growing a Startup on the Side with David Sanderson of Reelgood

In today’s episode, we’re talking to David Sanderson, the founder of Reelgood—and that’s spelled R-E-E-L-Good. Reelgood is an app that allows your to connect all of your different streaming platforms (like Netflix, Hulu, HBO, Showtime) into one single app on your computer (and soon, your mobile devices) so that you can stream everything in just one place. Originally from Canada, David has always been an entrepreneur at heart—from the traditional lemonade stand to tinkering with radios and building little projects in his free time. David eventually landed a job at Facebook here in Silicon Valley where he led one of the company’s biggest initiatives to launch Facebook’s self-serve ad platform… a feature that now brings in a substantial portion of their revenue. All the while, David was slowly making progress with his idea for Reelgood on the side of his work with Facebook… even hiring a sizable team of employees to get more traction… and eventually after landing his first $1 Million investment over lunch, David made the leap to working full-time on Reelgood.

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