lystn

Things we talk about in this episode: Why Otegha left her career in advertising for freelance life Starting a business by following interests and opportunities, instead of by intent When your personal brand is your real self, and how this can help weed out inappropriate clients Not worrying about being liked by everyone - and not putting everyone else's needs above your own Reclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperatives The changing metrics of businesses, and the things small business owners are nailing over bigger businesses How small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital world How Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herself How the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing house Otegha's upcoming book, a money memoir, and what we all need to talk about money Why we're all scared of talking about money, and the shame, guilt and baggage we all secretly carry Links mentioned in this episode: Women Who -"a URL and IRL community for creative working women" (love this tagline!) Roxanne Gay - Bad Feminist Otegha's book, The Little Black Book: a toolkit for working women Otegha's upcoming money memoir, We Need to Talk About Money Dear Sugar's podcast episode with Oprah Winfrey Something I wrote for Stylist mag about how becoming the breadwinner changed my marriage  Order my book UK / US / Australia