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Justin Singh is Founder a CEO of “Outdoor Inspection Services” (OIS), a business intelligence platform currently operating in the Australian $1 Billion a year out-of-home advertising industry. OIS provides a “advertising verification” service to companies that have paid to advertise on out-of-home media such as bus shelters, roadside billboards a shopping center signage, with clients including Telstra, The Australian Federal Government, Uber, Optus a Samsung to name a few. A major element of the service focuses on engaging a crowdsourced workforce that can simply grab jobs and complete reports through the “Outdoor Inspection Services” App anywhere in Australia, with current testing in the US a UK. Post revenue, OIS is currently in raise mode to further develop its new software and scale it’s offering into the $52 Billion global out-of-home advertising market. Justin has always been entrepreneurial in his nature, setting up his first ‘fencing panel’ business aged 14. Later in life he went on to work in senior advertising executive positions in London prior to moving to Australia in 2000 to work on the Coca-Cola Sydney Olympics account. He has subsequently established a number of businesses, including his own Marketing Agency and OIS.   What you will learn  The danger of complacency.  How to use a business intelligence platform to keep your advertising agency honest.  The power of experiential retail. Discover brand building the old fashioned way. Why omni-channel marketing and retail is vital. Discover an app for earning some money as a freelancer. Why reinvention is needed for business survival. The importance of empathy Should you be using this non digital approach to build a brand?