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Mike Plener is Founder and Chief Executive of MyCatapult and Reboot Australia.  Here he helps business owners get the right tools and connections to ensure they grow their businesses rapidly and successfully. He works with business owners from the start–up stage, through the growth phases and through to a successful exit. Mike studied at the Technical University of Denmark and Copenhagen Business School. Mike has over 25 years’ experience specialising in marketing and business development – both B2B, and B2C. In the corporate world Mike worked in an aggressively expanding business where he learnt how to successfully integrate one merger/acquisition after the other, harnessing rapid growth.  Since then he has built 2 consulting companies, launched online and offline, built several large brand campaigns, built successful teams, and, over the last several years, built a software business from zero to several million dollars in sales. He and the team have the skills and resources to help startups grow and scale. Mike has also recently started an organization for social good called ReBoot Australia to help businesses survive and thrive during the business crisis caused by the Corona Virus pandemic What you will learn The power of the art of quiet observation for business inspiration ideas The 5 key steps for startup success Choosing the right industry niche  Having a passion for the industry   Developing a solid business model  Funding Optimizing the business for acceleration (growth) The importance of being a passionate insider in your industry   How to build trust between investors and startup founders Tapping into the passion behind “The Why” for startups You need the right investor that you know, like and trust The boring but important discipline of a good business model of proper systems, processes, and procedures How to back winners in the right markets The importance of big trends Some of the top thematic industry segments to watch for the biggest opportunities Food tech Agricultural  tech  Medical tech for the aging population