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Alexandra Watkins is the Chief Executive Boss Lady, Eat My Words at www.eatmywords.com the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. It is a leading and outspoken authority on brand names with buzz. Since 2005, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless startups and clients including Amazon, Coca-Cola, Disney, Google, Twitter, and Colgate.  Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. She is a popular guest speaker at tech conferences and MBA programs and is a former NASDAQ Entrepreneurial Center Author in Residence.   Her personal name hall of fame includes:  The Wendy’s Baconator.  Neato robotic vacuum. Burger King’s - Mac n’ Cheetos.  Spanish language school - Gringo Lingo.  Frozen yogurt franchise - Spoon Me.   Alexandra’s breakthrough creativity book,  “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine and was one of only three books shortlisted for the 2019 Outstanding Works of Literature OWL Award in the crowded Sales a  Marketing category.  She is a former NASDAQ Entrepreneurial Center Author in Residence. Currently she is Author in Residence in her San Diego pool house. What you will learn How to create and register a domain name for your brand when someone else owns it. Discover some brand name disasters. Where to start with your brand name inspiration.  Some examples of fun brand names. Why memorable beats smart. All the reasons you shouldn’t hire left brain people for right brained creative projects. Why you should keep your brand name simple to spell. What are the most trusted domains?. The secret to discovering what you should be doing in life and business Why making people smile is better than making them scratch their heads