008: Unlocking the Power of Value-Based Pricing (Hint: It’s More Than Flat Rates)
Special guest Matt Riopelle joins us to tackle the challenging issue of Value-Based Pricing and charging what you're really worth. This simple-yet-freeing concept can help you break away from a purely effort-based compensation model that's focused on hourly time, or fixed rates. We discuss tailoring your pricing structure to effectively match the value of the results that you're providing to the client. This is a really big one, so hold onto your hats, it's about to get real!
