130: How A/B testing can improve your design
Data can be a powerful tool in a designer’s toolkit. A/B testing can help to prove or disprove our design hypotheses by checking them against the data to see what actually works. In this episode we discuss our experience with A/B testing and how it can help you to become a better designers. Show Links: How Netflix does A/B testingA/B testing at BasecampGoogle OptimizeVWO
