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We chat about why page load speed matters—hint: a fast website can help improve conversion rates—how you can test your website, what you should look for when running a test, and then 5 ways you can increase your website speed.

A quick warning: We chat about a lot in this episode. For quick reference, I’ve written a corresponding blog post that you can find in the show notes that summarizes what we’ve discussed.

Alex is an entrepreneur, photographer at AL Weddings, and designer for Davey & Krista—but outside of work, his life is consumed by plants. He may have missed his calling as a botanist but he’s doing his very best to turn his home into a jungle. He loves solving problems whether it’s helping brands find more clients or fixing the kitchen sink, and at least once a day he slips up and calls Davey & Krista, “Dava & Kristy."