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If you want to succeed with your content marketing, you need to make sure you are ranking for the right keywords. In this episode, DigitalMarketer SEO Manager, Amanda Powell, teaches us just how to do this: with skyscraper content. She also talks with us about keyword competitors, how to use SEMrush to close the gap between your skyscraper content and the competitors, and how to curate new content around your newly discovered consumers. IN THIS EPISODE YOU’LL LEARN: About the times DigitalMarketer has struggled with its own SEO, and how to prevent it for your business The tools DigitalMarketer uses to maintain and continue to improve SEO for various keywords How to identify your keyword competitors and non-competitors so you can close the gap between their rankings and yours How to target a new audience by niching down skyscraper content