Innovation in Omni-Channel Retail
Retail is among the most visible industries undergoing change as a result of digital transformation. The most sophisticated retailers use technology to create closer relationships with customers, drive new sources of revenue, and innovate all aspects of their business.In this episode, we explore the business goals and enabling technology that Dylan's Candy Bar uses to create an omni-channel retail experience. Our guest, Erica Stevens, is Vice President of Supply Chain and Information Technology at Dylan's Candy Bar.
