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In this episode, Steve Fretzin and Jon Morris discuss: Sales and marketing for the growth of your law firm.  Stepping into 2021 with a clear focus for scale.  Understanding what you, as an individual, want to do within your firm.  Having the right mindset for growing your law firm.    Key Takeaways: Every business has sales, marketing, operations, and something to do with clients and customers.  Your job is not to be a lawyer, your job is to be the CEO of a law firm.  There is always an opportunity for marketing and for growth. Testing is always part of marketing. Until you allocate money, you have no idea if it is going to work.    "If you want to go above the noise, and you want to generate more leads than you currently generate, you have to do something different." —  Jon Morris   Connect with Jon Morris:   Website: RamsayInnovations.com LinkedIn: linkedin.com/in/jonmorrisriseinteractive   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.