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In this episode, Steve Fretzin and Dan Gershenson discuss: Enjoying the swing and the process of business development. Biggest mistakes professionals are doing in their social media and branding. Deciding what you will focus on marketing.  Staying active and building your brand, even during COVID.   Key Takeaways: Mistakes are part of the game - treat them like a learning experience.  There is no such thing as luck. Track your activity and learn the difference between an introduction and a quality introduction.  Become a trusted advisor - answer questions on what you do and how you can help others serve their businesses. No brand strategy should take more than 2 months maximum.    "There’s a difference between niching your brand, and niching your business." —  Dan Gershenson   Connect with Dan Gershenson:   Twitter: @DanOnBranding Facebook: Caliber Brand Strategy + Content Marketing Website: HighCaliberBranding.com Phone: 773-677-6043 Book: Content Marketing for Local Search Email: Dan@HighCaliberBranding.com LinkedIn: Dan Gershenson   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.