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In this episode, Steve Fretzin and Christina Martini discuss: Christina’s journey from engineering to law school and how she got into her current role as a partner in the non-patent aspects of IP law at McDermott Will a Emery in Chicago. Developing a book of business for those who aren’t necessarily in front of clients every day. Learning new languages and plans, working with coaches, and growing as a lawyer in business development. Staying connected and finding normalcy during COVID-19.    Key Takeaways: The foundation of building your book of business is being excellent at what you do, developing your street cred, and enjoying being with clients, both figuratively and literally. It is important to put aside what your normal personality profile predilections are, get out there and make a name for yourself. Plans, processes, and languages are there to be learned and studied so that it becomes more normal and comfortable. Be as transparent as possible in the engagement process.    "Being excellent at what you do is just the beginning." —  Christina Martini   Connect with Christina Martini:   Twitter: @TinaMartini10 Show: Paradigm Shift Podcast a Legal Face-Off Website: MWE.com a www.paradigmshiftshow.com LinkedIn: Christina Martini   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.