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Dave started his career in 1995 at Equifax, and has since gone on to start two successful companies: Sigma Analytics in 1997 (which was acquired by Merkle) and AnalyticsIQ in 2006. AnalyticsIQ is a dynamic, fast-growing Marketing Data and Predictive Analytics company that is focused on providing innovative consumer data and analytics solutions. AnalyticsIQ is actively hiring, checkout the open positions here: https://analytics-iq.com/who-we-are/#careers Get your hands on a sample dataset which has 500 rows and 50 features, perfect for doing an EDA project. Or some unsupervised learning. Check it out here: http://bit.ly/3dJSG96 Connect with Dave: Twitter: https://twitter.com/analyticsiq LinkedIn: https://www.linkedin.com/in/davekellyaiq/ Website: https://analytics-iq.com/ Shoutout to Dave and the team for sponsoring this episode, it means a lot to be supported by a company with such an awesome culture and leader. If you're interested in having your organization highlighed in an episode, reach out to me at: theartistsofdatascience@gmail.com HIGHLIGHTS FROM THE SHOW [00:01:32] Guest introduction [00:03:07] We learn about where Dave’s from [00:04:58] What Dave thought his future would look like [00:06:08] We geek out over our mutual love of astronomy [00:07:03] Astronomy books that Dave recommends [00:07:42] What is database marketing and how did you become interested in it? [00:09:03] What is compiled data? [00:09:44] How did you start AnalyticsIQ? What was the opportunity you saw in the market and how did that spark the idea for starting this company? [00:10:51] What’s the mission of AnalyticsIQ? [00:12:13] How do you create these data sets? [00:14:56] What’s the change you want to see through your work at AnalyticsIQ? [00:16:58] How do you see data scientists working inside of larger companies benefit from using external data sources? [00:18:23] How AnalyticsIQ is using cognitive behavioral science to create their data sets [00:20:10] Working with survey data [00:21:44] How to structure questions so that people give valuable answers [00:23:09] What’s so unique about the PeopleCore dataset? [00:24:52] How big is this data set? [00:25:51] How having external and survey data can benefit businesses in a pandemic [00:26:52] Pandemic personas? [00:29:05] How do we make sure that Data is managed in a safe way so that we're protecting privacy? [00:30:57] How can we use data for good? [00:32:43] How can somebody who's armed with nothing but a laptop use data and analytics for good? [00:36:37] Some examples for how you can help your local community using your data skills [00:43:39] Do you have any advice or tips for anyone who's toying with the idea of entrepreneurship? [00:46:07] What do you see as some problems worth tackling that maybe an enterprising analytics professional can seize? [00:48:00] Dave’s philanthropic work [00:49:51] It is one hundred years in the future. What do you want to be remembered for? [00:50:50] The Random Round Special Guest: Dave Kelly.