Switch
Switch - by Chip a Dan Heath 'How to change things when change is hard' This is a phenomenal book about creating change, any change at any level. They break it down into three elements: 1. Direct the Rider (make it crystal clear) 2. Motivate the Elephant (strong feelings, a NEED to change) 3. Shape the Path (Make it as easy as possible) The rider can control the elephant for a very short period of short, but the elephant is big and strong and can overpower the rider at any point - that's why you need all three things to effectively maintain a change. Grab a copy of the book here: https://www.bookdepository.com/Switch-Chip-Heath/9781847940322/?a_aid=adamsbooks Help us improve our show: www.whatyouwilllearn.com/survey Enter the competition to win ALL 48 BOOKS we read and review in Season 2: www.whatyouwilllearn.com/contest Check out our new social media accounts: www.twitter.com/wywlpodcast and https://www.linkedin.com/company/what-you-will-learn-podcast/ and 'whatyouwilllearn' on Instagram See acast.com/privacy for privacy and opt-out information.
