Start With Why
Start With Why - by Simon Sinek 'How great leaders inspire everyone to take action' 'Start With Why' is a great book about a massive mistake a lot of people are making. Simon Sinek's TED Talk, based on the principles in this book, is the third most viewed of all time. Essentially, he argues that people make a fundamental error when they try to sell based on WHAT they do. "People don't buy WHAT you do, they buy WHY you do it". Grab a copy of the book here: https://www.bookdepository.com/Start-with-Why-Simon-Sinek/9781591846444/?a_aid=adamsbooks Enjoying the show? It would make us really happy if you left a review :) http://apple.co/2v2xcLI Want our notes that we've taken for every book and used for our episodes? Grab them at http://www.whatyouwilllearn.com/notes See acast.com/privacy for privacy and opt-out information.
