Purple Cow
Purple Cow - by Seth Godin 'Transform Your Business by Being Remarkable' We love Seth Godin so it's time to do another Seth book. The premise of the book is that the old way to build a business (making safe, average products and then marketing them by buying as much TV advertising you can afford) is no longer effective. Instead, we need to make remarkable products that customers will tell other people about. The idea is that a brown cow isn't worth telling someone about, but a purple cow... that's remarkable, that's worth talking about. Enjoying the show? It would make us really happy if you left a review :) http://apple.co/2v2xcLI Want our notes that we've taken for every book and used for our episodes? Grab them at http://www.whatyouwilllearn.com/notes Grab a copy of the book here: https://www.bookdepository.com/Purple-Cow-Seth-Godin/9780141016405/?a_aid=adamsbooks See acast.com/privacy for privacy and opt-out information.
