Paul Bigham Reveals Game-Changing Lessons to Consider When Delivering A Direct Response Marketing Campaign – Episode 127
Matching needs and resources: “That’s all marketing is,” says Paul Bigham. As an entrepreneur the marketing challenge doesn’t have to be overwhelming if you listen to one of the most successful thought leaders in the industry. Paul achieves excellent results by adhering to a familiar mantra: “Keep it simple.” Even as a boy, knowing his customer well gave Paul the chance to provide excellent client service in exchange for excellent client referrals, in this case an introduction to the girl that would become his wife of 47 years. What he learned as a young boy, consumer behavior, has found rich opportunity in his current venture, one of the most successful marketing agencies in the country today, Bigham Agency, Inc.
