Ben Altadonna On How and When to Reinvent Yourself as an Entrepreneur – Episode #63
As direct response marketers you want to make a difference, and you can do this by simply reinventing yourselves. Remember, what you think you stand for is often already in your head. Ben Altadonna offers some sage advice to entrepreneurs ready to find new success through reinvention and reassessment. Ben Altadonna is founder of ChiroTrust and started his professional career as a chiropractor; but in the late 1990's he discovered direct response marketing and completely transformed his life. Over the last seventeen years, Ben has reinvented himself three times. Through each of these reassessments and reinventions, he has gained a clearer grasp of his life's mission and a deeper understanding of his clients and what they really want.
