Fred Catona on Getting Your Message Out and Defeating Your Enemy—In Ten Words or Less – Episode #55
Get your message out and create a giant dent in the universe. Discover how Priceline.Com's lead marketer, Fred Catona, did just that. Fred shares a three-part ”secret sauce” that will get you started right away. A fundamental key to success is perception, perception created by the content and frequency of your message. It's what Fred calls a“tight rotation.” John and Fred discuss how to make perception a reality for your target audience and how to prepare the right message in a thoughtful, strategic and effective way.
