Michael Fishman on Understanding and Harnessing Consumer Psychology – Episode #51
Michael is an entrepreneur, adviser and speaker who understands the psychology behind direct response marketing and research. As entrepreneurs, you want to get that competitive edge. By applying consumer psychology and understanding the socioeconomic dynamics of your businesses, you will gain the competitive edge to set you apart in your marketplace. Human beings prefer things to be easy, smooth and understandable. Michael believes that language, at times too complex and fraught with textbook jargon, can create unnecessary barriers between advisers and their clients — unless you can clarify and connect through simplification. By understanding the psychology of your market, its social characteristics, you can establish a rapport with prospective clients; and your marketing results will improve. Read more and discover new resources at www.AESNATION.com.
