Peter Fader on The Importance of Customer Centricity - Episode #40
Professor Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Read the entire show notes, key takeaways and find business-boosting resources at www.aesnation.com/40
