Think Different

Brand identity goes far deeper than just a cool logo on some okay products. Your brand stands out only if it’s remembered for being excellent, so at all phases of the customer experience, you need to give them a reason to remember you. Host, Gerry Foster, discusses the importance of thinking differently when it comes to building your brand. It has to go past the aesthetics, even though that’s important as well. Find out how to become the exception and not the rule.

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