Sell Wants, Not Needs

Pay attention to what your customer wants and then sell it to them. On today’s show, Gerry Foster reminds us to always be customer-centric when aiming for growth. Understanding the difference between the audience’s wants and needs is essential. Gerry teaches us how we can determine these two and notes the importance of speaking to the wants of the client. In a competitive market, you must find a way to be distinct at the same time satisfy your customers’ wants.

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