Be The Exception, Not The Rule
You either innovate, rebrand, fade into the background, or be a different shade in order to achieve total branding success. This is what Gerry Foster believes will happen if you do not stand out from everyone else. In this episode, he talks about how you can make your potential customers care about your brand identity from others. He taps into enhancing customer experience through innovation and cites some famous brands that took customer experience to a whole new level and stood out in their niches.
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