KISS: Keep It Simple, Stupid

One of the great brand design principles in the 1960s that continues to live now is in the acronym KISS— Keep It Simple, Stupid. In this episode, host Gerry Foster takes us deep into its importance to brand development and why it could take you to success fast. Get out of the complexities in your communication and allow your message to be clear, simple, and direct. Know why you need to KISS as Gerry relates it to brand value, target audience, and more.

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