Be Number One

It’s human nature for us to remember what was or who was always first, like the first person to walk on the moon or the first people who created certain types of products. It’s been shown that it’s always better to be number one or first in the mind of your potential customer. When we’re first, we are able to shape perceptions and get people to see us the way that we want them to see us. On today’s show, Gerry Foster shares the secret sauce to being number one and talks about positioning your brand that will give you an amazing advantage over the competition.

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