Create Your Magnetic Brand

A logo is not the only thing that draws people to your brand, it can also be you. Gerry Foster notes that if you create your magnetic brand, you can lure as many clients or the audience as you want. Here, he offers some key advice as to how you can do so by being really clear on what business you’re in so that you can excite, delight, and ignite your market and have people do what you want them to do. Simply speaking, you have to give people a reason to notice your brand and buy from you. You can do that by understanding the branding process, cutting through the clutter, and moving your way through the jungles of resistance.

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