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If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

We’ll see you in The PPC Den!

???? Highlights ​​

• 0:00 Make vocal requests to your Amazon rep
• 4:36 Most common ways of reducing Amazon PPC budget
• 8:14 Can I reduce spending without losing sales?
• 12:00 Is “cannibalization” solvable?
• 19:30 How to make small bid changes
• 21:27 An evolution in strategy
• 24:15 Mike’s favorite strategy: SQPD
• 25:33 Why this is important & exciting

If you like what you hear, leave us a video review!

???? Resources & Links

• Where to find Brent Zahradnik of AMZPathfinder
• How Do I Structure Amazon Campaign Names?
• unBoxed, NYC 2022
• Why Amazon’s Search Query Performance Dashboard Is Awesome
• How to Win Back Amazon Customers with Brand Analytics
• How One Keyword Can Apply to Multiple Amazon Products: Cannibalization

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• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin